Quantival Delivers Singular Presentation at the 2013 EGCOA Conference

Quantival Delivers Singular Presentation at the 2013 EGCOA Conference

Europe’s leading golf organization, The European Golf Course Owners Association (EGCOA) reports from its 8th Annual Golf Conference, from Lisbon, Portugal:

“Intelligent Pricing – Mining course data for new gold”

“Dr. Nile W. Hatch, Chairman of the Quantival Corporation, and world renowned authority on dynamic & intelligent pricing addressed the audience regarding the strengths and weaknesses of numerous current pricing schemas, including time based pricing, demand based pricing, and yield management. Dr. Hatch illustrated how Quantival’s proprietary Intelligent Pricing Engine refines those models into Quantival’s 1-to-1 pricing for green fees or any perishable inventory. Dr. Hatch discussed the importance of intelligent tee sheets and intelligent tee times and unveiled the capability to set optimal pricing for all other complementary golf course revenue centers, including driving ranges, restaurants, pro shops & vended products.”

“The use of pricing algorithms for green fees has delivered up to 40% increases in revenues for course owners on two of the top 5 US golf management companies’’ said Hatch. He added “With the increasing demands from consumers and the competitive nature of the golf market the time has arrived for the guess work to stop. By adopting a scientific approach to pricing you can ensure maximum revenue for your facility and delivery of a price and a product that the consumer identifies with.’’

“Third Party Resellers & Tee Time Distribution Inspired from Dr. Hatch’s eye opening presentation the discussion shifted gears to the delivery and distribution of online tee times.”