Dr. Hatch Delivers “Eye Opening” Address to EGCOA–VIDEO

Dr. Hatch Delivers “Eye Opening” Address to EGCOA–VIDEO

Anyone who has ever priced anything should take the time to watch the linked video.  Dr. Hatch’s remarks at the EGCOA Conference in Lisbon illustrate the weakness associated with the universally pervasive and chronically wrong, “cost plus” and “reference pricing” approaches–that countless business owners take to set their pricing. Quantival is massively transforming businesses by delivering new revenues to companies via its Intelligent Pricing Engine.  Our demand based pricing algorithms lead the market in pricing perishable inventory, for golf course tee times, stadium and arena seats, and parking facilities. Watch the video at: https://vimeo.com/79759144